Conversion Rate Optimization
Turn Your Visitors Into Paying Customers and Boost Your Sales
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WHAT WE DO » CONVERSION RATE OPTIMIZATION
What Is Conversion Rate Optimization?
Pivot Your Strategies and Achieve Your Growth Goals
What is CRO and how does it impact your business marketing efforts?
Conversion rate optimization, also known as CRO or conversion optimization, is the systematic process of testing and optimizing your website elements, including call to action (CTA) buttons, content and website design, to increase the percentage of site visitors who complete the desired goal. What is conversion optimization and what does it mean?
In defining this concept, marketers often use purchases as a measure of success. CRO goals and metrics, however, differ per brand. Depending on your marketing needs and objectives, there are multiple CRO SEO goals you can set for your business, including:
Sales ; Social media shares ; Form submissions ; App installations ; CTA button clicks ; Newsletter sign-ups
What is conversion rate optimization if you’re not mastering best practices to make your CRO marketing goals actionable and measurable? Decide what you want to achieve with your CRO website, understand your audience demands and launch growth-driven conversion marketing campaigns to compel more people to take your desired action.
Additionally, as you focus on improving conversion rates, it is imperative that you dig through various CRO metrics that impact your optimization efforts and CRO SEO results.
What Is CRO metric?
Conversion optimization metrics are benchmarks that CRO companies track during CRO testing to determine your CRO website performance and identify opportunities for conversion funnel optimization and conversion marketing. CRO metrics include:
Bounce Rate
An increasing bounce rate means that something needs to be changed within your website. We will make sure to fix it!
Entrance
More visitors from external sources to your website means a significant increase in conversion rates.
Click-through Rate (CTR)
This metric signals where users are visiting your site from - advertising, social media, direct link, or other sources.
Pages Per Visit
This tracks which pages on your site are the most visited in relation to your audience, which helps provide accurate information.
Page Load Time
It's important that we monitor the speed of your site. Users are looking for the fast delivery of the information they want, which is why it's so important for your site to be fast.
Return On Investment (ROI)
CRO is first and foremost a way to grow your company, so we'll be monitoring to see what is the return on your investment.
Leads Generated
Sales-led monitoring is a fundamental action. This is how we understand what the market is demanding in order to give them the right product or service.
Website Traffic
This metric gives information about your visitors' profile and their behavior so we can track their conversion into customers.
Exit Rate
Where do your visitors decide to leave from? We will monitor and track them to better optimize them.
Cost Per Conversion (CPC)
CPC or cost-per-action CPA shows how much a new customer costs you. Good optimization will result in a smaller investment.
A CRO Agency That Provides Measurable Improvements
Reach Your Niche Market Audience With a Robust Social Presence
Magic Creative boasts some of the best specialists in the conversion rate optimization services industry, and the best proof of that is our satisfied customers.
By preparing a detailed CRO campaign, we are able to continuously grow businesses in Bulgaria, some of which are in the field of children’s fashion and fashion for adults. CRO audit results are the way that contributes to eliminating the holes that prevent you from growing. This is exactly what our team is tasked with, and as a result, your company will improve its online performance on the market.
Our CRO wizards know how to get to this result in just a few months.
+380% Lead volume UP
Together with the partners from the trading platform, we had a challenge to significantly increase the leads for 6 of the countries in which they operated.
After careful analysis, it became clear that the entire user journey from seeing the ad to making the call was wrong!
We had to make a completely new site with a clear and thought-out marketing funnel for all 6 markets. By doing this, we achieved a 380% increase in LEADS and a 30% cost-per-click drop in less than a week.
Ad creatives improved CTR by 89% and user retention on-site increased by 240%.
From the client:
“It was important for us to work with professionals who know what they are doing and bring enthusiasm and desire to every action. A team that understands our needs and gives us even more than that. The communication skills and attitude won us over and we are grateful every day to Magic Creative for their efforts! We hope to continue to grow together!”
Our Conversion Rate Optimization Services
Communicate Your Brand Value and Build Online Trust
CRO
Audit
Auditing is an essential process when it comes to CRO. Through Google Analytics and other similar tools, we monitor how your site is being impacted by each action. Our team will make sure to monitor what your landing page looks like, what the profile of site visitors is, and how many completed transactions.
A/B Split
Testing
It is important for us to look for solutions for problems and weak spots on your site. For this reason, split testing helps us understand your site's needs more deeply and fully, and better address them in the future. We achieve this by testing different visions, content, and calls to action.
Google
Analytics
Google Analytics is one of the best ways to monitor how your website is doing online. Our experts are constantly monitoring, analyzing data, and learning about the behavior of your visitors and customers in order to optimize your site in the best way possible.
Heat Maps
Testing
Heat maps are a great way to represent everything related to users - interests, behavior, and search, so we can understand what they need and how to provide it to them. Depending on these heat maps, our experts conduct individual changes to the content call-to-action methods and graphic layout.
Website Design & Development
Let us create a user-friendly and very eye-catching design for your website since it will double your website, visitors. Although the power of design is sometimes overlooked, the structure of the site and the position of the CTA's buttons are some of the leading elements for a user-friendly experience, which is what we’re targeting.
Search Engine Optimization (SEO)
SEO combined with conversion optimization services will bring more completed sales and new customers. Our specialists will work to test and improve every element of your website so that the content corresponds with your visitors' profiles and needs.
User Behavior
Analytics
It's important that we monitor the behavior of your site visitors to convert as many of them as possible into purchasing customers. We will analyze their every step and click and keep track of the most common patterns and needs, which will improve the user experience.
Content Writing
Content is what holds the visitor's interest. It should be impressive and inviting to action, and this is not so easy to achieve. However, our specialists are highly experienced and know what works and what your customers want to see, so we will make sure to attract, intrigue, and convert them into loyal users.
Why Choose Magic Creative for Conversion Rate Optimization
Unlock Your Business Growth Using Proven Methodologies
Magic Creative digital agency has been doing CRO for 15 years. Since 2007, our digital marketing agency has transformed the market presence of a number of small businesses and online stores.
Magic Creative will work magic with your business by:
Fully-Managed
Web Services
We'll not only find the missing link in the machine, we'll build it and add as much as possible to make everything work perfectly. Our team will also handle other services like SEO, social media marketing, web hosting, and email marketing, and that's just the beginning!
Tailored Conversion
Optimization Services
The methods we use to optimize your website are proven and time-tested. However, we tailor them to your goals and brand to address the issues that are bringing you down. Along with this, we'll track all data and keep you informed of any movement.
Expert Insights
Our experts use a variety of audit tools, but the real power is in their ability to detect and fix the problems and what's holding you back on the road to success. They'll advise you and together we'll find the working formula that will best develop your brand’s site.
Well-Rounded
Approach
Just for you, we'll build a detailed strategy that will tie social media and your website together in the best way possible to multiply your positive growth. We'll build a tone of voice and deliver it to your audience, preserving your goals during the process.
Proven Track
Record of Success
Magic Creative is a recognized CRO company, and the success of our many clients is a true testament to that. We'll shape a CTA for you that every client will love, fix anything that's fallen behind and keep an eye on our progress - in short, we'll replace you in the online environment.
Ongoing CRO
Audits
A good CRO increases response rates tremendously. We will monitor every stage of the user's behavior through data development, observing the impact of content on each user. We'll do the planning, the execution of these activities, and the reporting.